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How Hyundai's Creta beat the odds to become most sold car in May

Smart positioning, continued communication and a global design language have played a big role, say experts

Topics
Hyundai Motor India  | Hyundai Motors | Coronavirus

T E Narasimhan  |  Chennai 



hyundai creta 2020
Hyundai's SUV managed to ride through the road blocks amid economic uncertainty and customer unease

Launched in the midst of a pandemic, Hyundai India’s sold over 3000 cars in May 2020, inching past Maruti Suzuki’s Ertiga and Dezire that have ruled the roost for most of the past year. How did an SUV, whose launch amidst economic uncertainty and customer unease was believed to be poorly timed, manage to ride through the road blocks?

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First Published: Mon, June 08 2020. 21:50 IST

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