How JCB rose to become the Xerox of bulldozers over a span of two decades

JCB India's revenues jumped from Rs 4,500 cr in 2010-11 to nearly Rs 12,000 cr in 2020-21, while profits surged from Rs 483 cr to Rs 1,500 crore

On Friday, British Prime Minister Boris Johnson was scheduled to discuss trade and industry with Prime Minister Narendra Modi. But, for most of the day, he was spoken of in the context of JCB, the construction equipment company whose backhoe loaders have become to bulldozers what Xerox is to photocopiers or Walkman was to portable music players.

As photos of Prime Minister Johnson, waving from a shiny new black and yellow machine appeared across pages and platforms, several people took to social media to discuss the message those photos could potentially convey in the backdrop of demolitions in many states,