How three MSMEs turned the coronavirus challenge into an opportunity

The Covid-led lockdown drove many small fi­rms to the brink. As India sta­rts reopening its economy gradually, the three biggest challenges they are facing are the absence of demand and labour, and ensuring a steady supply of raw material to keep their production lines rolling. Many people running MSMEs fear that the support offered by the government might not be enough, while many others are tweaking their business models — basically trying to do more with less.

Here we will discuss the experiences of three MSMEs that took the challenge head on and seem to be getting around the crisis by repurposing their business, reskilling the ava­ilable labour or putting into force the famed Indian jugaad.

Take Delhi-based Tulips, a