Overnight, Tulips reconfigured its production line from churning out cotton balls and pads for cosmetic use to swabs for coronavirus testing
The Covid-led lockdown drove many small firms to the brink. As India starts reopening its economy gradually, the three biggest challenges they are facing are the absence of demand and labour, and ensuring a steady supply of raw material to keep their production lines rolling. Many people running MSMEs fear that the support offered by the government might not be enough, while many others are tweaking their business models — basically trying to do more with less.
Here we will discuss the experiences of three MSMEs that took the challenge head on and seem to be getting around the crisis by repurposing their business, reskilling the available labour or putting into force the famed Indian jugaad.
Take Delhi-based Tulips, a
First Published: Jun 18 2020 | 12:32 PM IST