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How Trai's tariff order influenced channel subscription behaviour

A research report by YouGov Omnibus, which collected responses from 1,020 respondents in India in March, analyses the impact of the migration on consumer TV viewing behaviour

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The plea of the DTH operators speaks about how the framework or mechanism laid out by Trai is not sustainable

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The Telecom Regulatory Authority of India mandated the implemen­tation of a new tariff order this year. A research report by YouGov Omnibus, which collected responses from 1,020 respondents in India in March, analyses the impact of the migration on consumer TV viewing behaviour 

How Trai's tariff order influenced channel subscription behaviour
  • 92% of respondents were aware of the new tariff order, and 76% have already made alterations to their DTH subscriptions
  • 62% of residents in north India look at

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First Published: Mar 30 2019 | 12:40 AM IST

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