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Hyundai strategy: SUVs to lead charge; green and shared mobility in focus

If last year's performance is any indicator, its strategy is clearly utility vehicle (UV)-driven

Pavan Lall  |  Mumbai 

Korean carmaker Hyundai Motor India, which has been a steady runner-up to market leader Maruti Suzuki, says volumes — especially in the smaller car segments — won’t be its future focus. But sport utility vehicles (SUVs) will lead the future charge.

This is a segment the company is funnelling money to as it sees its market share grow. With a total investment of Rs 24,000 crore to date and another Rs 7,000 crore planned for the next five years, Hyundai fills a consumer vacuum between Maruti Suzuki and premium cars. If last year’s performance is any indicator, ...

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First Published: Wed, October 30 2019. 19:15 IST
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