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Hyundai strategy: SUVs to lead charge; green and shared mobility in focus

If last year's performance is any indicator, its strategy is clearly utility vehicle (UV)-driven

Hyundai Motor India Managing Director and CEO SS Kim at the launch of GRAND i10 Nios in New Delhi | Photo: Sanjay K Sharma
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Hyundai Motor India Managing Director and CEO SS Kim at the launch of GRAND i10 Nios in New Delhi | Photo: Sanjay K Sharma

Pavan Lall Mumbai
Korean carmaker Hyundai Motor India, which has been a steady runner-up to market leader Maruti Suzuki, says volumes — especially in the smaller car segments — won’t be its future focus. But sport utility vehicles (SUVs) will lead the future charge. This is a segment the company is funnelling money to as it sees its market share grow.
 
With a total investment of Rs 24,000 crore to date and another Rs 7,000 crore planned for the next five years, Hyundai fills a consumer vacuum between Maruti Suzuki and premium cars. If last year’s performance is any indicator, its strategy is

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First Published: Oct 30 2019 | 7:15 PM IST

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