I am opposed to the word agency, says Gozoop CEO Ahmed Aftab Naqvi

We like an equal seat from where we can influence business decisions, Ahmed Aftab Naqvi tells Shubhomoy Sikdar

Gozoop has recently retained the integrated marketing duties for Dabang Delhi Kabaddi Club, the Delhi-based franchise of the Pro Kabaddi League. What are the specific challenges of marketing for the sport?

After cricket, the maximum amount of fan participation we have been able to create for any sports is Kabaddi which has taken a quantum leap. A lot of things are coming together for it. We have seen that there is city-based loyalty but at the same time, there is loyalty towards the people involved with the franchise — be it the star players or the star ambassadors. The creative route