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If Uber wants to rule the world, it must conquer India first

Uber is pouring money, engineers and logistical expertise in India

Photo: Shutterstock
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<b> Photo: Shutterstock <b>

Farhad Manjoo | NYT
Nandini Balasubramanya’s office here on the southern edge of India’s technology capital does not look as if it would play a key role in the world’s most valuable start-up’s plans for global conquest.

On many days, the tiny space has no electricity. So Ms. Balasubramanya keeps the door open, the noise and dust of Bangalore’s traffic-choked streets streaming in. On one wall, next to a table where she greets a stream of neighbourhood job seekers, is a large menu of the documents she asks of each applicant — driver’s license, proof of insurance, vehicle registration permit, proof of bank