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India's crowded car market will have new global players focused on SUVs

India's utility vehicle market grew at a compounded annual growth rate of 11 per cent between FY13 and FY18, faster than the 3 per cent growth seen by passenger cars

MG Motor SUV

MG Hector (SUV)

Shally Seth Mohile Mumbai
For the first time in about a decade, car buyers will see new name-plates entering the Indian market. Starting June, three global automobile brands — MG Motor, KIA Motors, and Citroen — will begin rolling out more than a dozen models over the next three years as they seek to grab a share in India’s 3-million plus passenger vehicle market. 

The three players will stay clear of the entry segment and, instead, be gunning for the mass premium segment with sports utility vehicles (SUVs) as the centrepiece of their India strategy, thanks to the rapid change in buyer preference and the

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First Published: Mar 28 2019 | 1:49 AM IST

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