Indian designers get lawyers on board, declare war against plagiarism

The battle is tough though, with laws limiting and the market for fakes vast

Copy our designs and we will take you to court: The message is loud, clear and long overdue. And it is coming from some of India’s top couturiers who have for years suffered loss of revenue and a hit to their brand value because of their designs being brazenly and rampantly plagiarised. 

Rather than let such instances slide – as they would ordinarily do in the past – designers such as brothers Shantanu and Nikhil Mehra of the label Shantnu & Nikhil, and Gaurav Gupta now have either in-house legal teams or are turning to lawyers to arrest the menace.