Fashion

Beyond match days, sports jerseys emerge as India's latest fashion category

As fans embrace jerseys beyond stadiums, brands are targeting a growing middle market between premium official merchandise and dirt-cheap knock-offs

Groyyo raises ₹90 cr to expand AI-powered fashion supply-chain platform

Cornerstone Ventures led the first close of Groyyo's Series B round as the startup plans to expand globally, strengthen its manufacturing network and invest in AI capabilities

Flipkart expands zero-commission policy for sellers across fashion category

The move will benefit about 90,000 fashion sellers by removing commissions across all price points, months after Amazon India cut seller fees to attract more merchants

Margin expansion remains the key trigger for Nykaa despite strong growth

Nykaa posted its fastest revenue growth in 13 quarters, led by strong fashion sales, but analysts believe sustained margin expansion will be the key driver for the stock

Charvet, world's oldest shirt maker, has a new owner: Chanel

Chanel has acquired Charvet, the world's oldest shirt maker, expanding its luxury portfolio while positioning the historic Paris house as a standalone brand

Drape revival: Sari brands find fresh folds of growth in a crowded market

New-age players lean on design, storytelling, and direct consumer engagement

Best of BS Opinion: From winning to governing, the challenge starts now

From election upsets and disaster alerts to labour reform, media economics, and trauma narratives, today's Best of BS Opinion brings together sharp insights on policy, politics, and society

Innerwear to fashion: Innovation, trends reshape India's shapewear market

India's shapewear market is evolving beyond innerwear into a fashion category, driven by innovation, social media trends, and rising demand for comfort and inclusivity

Ralph Lauren pulls a Prada with Indian craftsmanship, lands in soup

Ralph Lauren faces criticism for a Bandhani-style skirt lacking India credit, reigniting debate on cultural appropriation by global luxury brands

US beauty major Estee Lauder to acquire Ayurveda brand Forest Essentials

Forest Essentials headquarters to remain in Delhi; founder Mira Kulkarni to continue leading it

Fashion qcom startups prioritise experience-led shopping over speed

Fashion quick commerce startups are shifting focus from speed to experience-led shopping, offering features such as discovery, personalisation, try-at-home options to tackle online shopping challenges

Fashion for fashionable escapes

Fashion for fashionable escapes

Revitalise and re-style: Fashion picks for truly fashionable escapes

From sculpted jackets and couture gowns to alpine skiwear and versatile travel bags, elevate every escape with fashion that moves seamlessly across climates and occasions

Pashmina's resurgence: How heritage craft meets conscious luxury demand

From ceremonial gifting to informed ownership, pashmina shawls are being rediscovered as a conscious luxury choice rooted in heritage, sustainability and emotional value

Valentino Garavani, leading Italian fashion designer, dies at 93

Valentino one of Italys leading fashion designers died on Monday at his Roman residence his foundation announced. He was 93 years old

Fabric meets freedom: Tarun Tahiliani on completing 30 years in fashion

As label Tarun Tahiliani marks 30 years, he tells Akshara Srivastava about his enduring fascination with movement, fluidity and the quiet power of fabric in motion

Reimagining the trousseau: Tradition makes way for practicality, identity

From metallic pastels to heirloom Banarasis, India's 2025 bridal couture blends legacy with lightness as brides look to stamp their own identity on their wedding outfits

For growth, apparel brands bank on Gen Z's love for baggy pants and hoodies

Legacy apparel players are making bold fashion bets on GenZ with sub-brands, fast trends, and affordable fits as the segment reshapes India's retail landscape

Shein's first permanent stores in France spark backlash: What it means

The opening of permanent stores represents a major milestone for the company, which until now has relied primarily on temporary pop-up shops worldwide as a marketing strategy

Myntra net profit jumps 18-fold as fashion ecommerce gains momentum

Flipkart-owned retailer posts ₹548 crore profit amid intensifying competition in India's digital fashion market