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Insurance firms knock off agents, go for digital-first to grow business

Digital has taken that arbitrage away, said Anup Seth, chief retail officer, Edelweiss Tokio

Topics
Insurance Companies  |  Sbi Life  |  Edelweiss Tokio

Mayank Jain  |  New Delhi 

Insurance is a business of relationships; traditionally, an outcome of frequent handshakes between agents and their customers. That is changing fast.

Some of the country’s biggest insurers are moving to a digital-first approach, reducing the dependence on agents for selling an insurance product. Take the case of Edelweiss Tokio, one of the latest entrants to the insurance space. The company thinks of itself not as an insurance company but a technology company in the insurance business and that makes all the difference, according to its Chief Retail Officer Anup ...

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First Published: Sun, June 03 2018. 06:41 IST
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