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Insurance firms knock off agents, go for digital-first to grow business

Digital has taken that arbitrage away, said Anup Seth, chief retail officer, Edelweiss Tokio

Topics
Insurance Companies  |  Sbi Life  |  Edelweiss Tokio

Mayank Jain  |  New Delhi 



jobs, digital, economy, company, services, digitisation
Photo: Shutterstock

Insurance is a business of relationships; traditionally, an outcome of frequent handshakes between agents and their customers. That is changing fast. Some of the country’s biggest insurers are moving to a digital-first approach, reducing the dependence on agents for selling an insurance product.

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First Published: Sun, June 03 2018. 06:41 IST

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