You are here: Home » Companies » News
Business Standard

International Paper launches website to connect farmers

Portal will educate farmers on best farming techniques and also connect them to the Centre's Digital India programme

BS Reporter  |  Hyderabad 

International Paper APPM Limited (IP-APPM) has launched an exclusive web portal for farmers called Rythukosam to promote farm forestry.

The portal, available in English and Telugu, will educate farmers on the best farming techniques in tree plantation, and connect them to the Centre's Digital India programme. As part of this, the company also launched Rythukosam Smart Card to enable direct transfer of monetary benefits to their bank accounts. About 300 farmers have so far been issued the smart card, a company release stated.

"We aim to acquaint farmers with the technically proven scientific methods of farming, which will help improve productivity and their economic potential.

The smart card programme helps build an important bridge and ongoing relationship with the farmers and helps them gain long-term economic benefits. We expect to gradually cover all the farmers involved in Casuarina and Subabul plantations in the coming days," Rampraveen Swaminathan, president, IP-APPM said while launching the initiative on Friday at Kadiam in East Godavari.

IP-APPM, which is into pulp and paper products, had launched its farm forestry programme for clonal plantations in the 80s. The programme, which is currently country's largest, has so far planted over 1.75 billion saplings in over 252,000 hectare, the release added.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, January 08 2016. 16:26 IST