ITC to venture into new FMCG category every quarter

After prawns, firm plans to create new product categories in perishable foods

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S Sivakumar - We are evaluating a number of vegetable and vegetable-based products as well as fruits. We are looking at both processed and fresh fruits and vegetables. This will address the challenge of enormous wastages of agri-produce in country

Ishita Ayan Dutt Kolkatta

Last Updated : Jun 20 2017 | 12:41 AM IST

Diversified conglomerate ITC will be rolling out new product categories every quarter in perishable foods like fruits and vegetables, going forth. “There is a lot of work in process right now. Essentially, there are two vectors along which rollouts are going to happen.

First, new categories that require climate-controlled ecosystem will be launched, like fruits and vegetables. That will happen every quarter. Second, within existing categories, there would be value addition,” S Sivakumar, group head, agri and IT businesses, said.

Leveraging a 45-year experience in prawn exports, ITC waded into the frozen foods segment with Master Chef prawns. Currently