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ITC working to strengthen its backend for next level e-Choupal initiative

It is projected that under the version 4.0 of e-Choupal, digital technology will no longer be limited inside a kiosk and will be made available on the mobile platform

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Itc's E-choupal 4.0  |  Itc Ltd  |  Farmers

Avishek Rakshit  |  Kolkata 

Diversified conglomerate ITC Ltd is working on an aggregator model to strengthen its backend for its e-Choupal initiative which currently enables four million farmers in the country digitally. At an event organised by the CII, Sanjiv Puri, managing director at ITC said, “There are huge opportunities which comes with digital technology.

For our e-Choupal initiative, we are working on a backend which will empower a set of rural youth who in turn can help the farmers”. It is expected that under this initiative, which is in its pilot stages, a set of rural youth will ...

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First Published: Wed, March 06 2019. 22:49 IST
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