JLR looks to reinvent itself, will make hybrid and electrical vehicles

Last year, JLR reportedly invested $5.2 billion in total, and around $1.9 billion or almost 6.2 per cent of its sales in R&D.

Despite the buzz around hybrid and electric, most vehicles worldwide are still powered by fossil fuels, which makes taking the calls tricky for manufacturers. That’s because on one hand car makers have to keep investing in internal combustion engine cars, while keeping an eye on the future and setting the stage for how it will overhaul, and roll out technologies when the switch does happen. This is the conundrum for Jaguar Land Rover (JLR) as it completes a decade under the Tata Group’s ownership. 

While the last decade saw the Tata Motors’ subsidiary shoring up finances, marketing its strengths, and