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JioCinema preps for its Disney-Hotstar moment with football World Cup

Tournament likely to give app visibility in run-up to IPL next year; monthly active users seen touching 105 mn

JioCinema
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The company has indicated that it is targeting India's 700-million-strong internet-enabled mobile devices to improve downloads by free streaming the football World Cup.

Viveat Susan Pinto Mumbai
The one thing that has been trending on Twitter this week as the FIFA World Cup began in Qatar, it is the JioCinema app. The mobile app from the Reliance-backed Viacom18 network struggled with technical glitches on the first day of the tournament Sunday.

As the dust settles on the issue, attention is shifting to what JioCinema will achieve by live-streaming the tournament for free. Anil Jayaraj, chief executive officer of Viacom18 Sports, had indicated that free streaming would ensure "easy access" for viewers.

In the run-up to cricket’s Indian Premier League (IPL) next year, for which Viacom18 has the

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First Published: Nov 24 2022 | 2:06 PM IST

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