JSW sets ambitious goals for e-commerce business, eyes $20-bn GMV by FY32

Of the targeted $20 billion GMV by FY32, JSW products is expected to account for 65 per cent, the balance would be non-JSW

Sajjan Jindal-controlled JSW Group is looking to build JSW One Platforms into an e-commerce behemoth for the building materials industry with a targeted gross merchandise value (GMV) of $20 billion by FY32.

Launched as an e-commerce foray of the group in December 2021, JSW One Platforms is an additional distribution channel for its steel, cement and paints businesses.

Going forward, a significant portion of each of the companies’ sales in the segments is expected to come from JSW One. It will also have third-party brands.

Of the targeted $20-billion GMV by FY32, JSW products are expected to account for 65