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Lenovo re-adopts dual brand strategy to revive smartphone sales in India

The plan is to pitch Lenovo to consumers in the low- to mid-segment, while Motorola will cater to the mid- to premium-end of the market

Topics
Lenovo | Motorola

Arnab Dutta  |  New Delhi 



Lenovo
To streamline its businesses, Lenovo has demarcated its three main business divisions — personal computers (PCs), mobile, and cloud solutions

Chinese consumer electronics major has adopted a revival plan for India’s fast-growing smartphone market. Once the dominant player, the company is shifting its focus back to two models — and — two years after it deviated from the tested formula.

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First Published: Tue, June 25 2019. 20:09 IST

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