Business Standard

Life and times of V G Siddhartha: From coffee planter's son to CCD founder

Siddhartha, around 60, currently has 200 exclusive retail outlets selling his brand of Coffee Day powder all over South India

V G Siddhartha | Credits: Saggere Radhakrishna
Premium

V G Siddhartha | Credits: Saggere Radhakrishna

Press Trust of India New Delhi
Son of a coffee plantation owner, V G Siddhartha created the Indian rival of Starbucks but his sudden disappearance and a letter by him alluding to pressures from a PE investor to buy back shares have left many questions unanswered.

Coming from a family that has a 140-year history of growing coffee, Siddhartha initially dabbled in stock trading before actually setting his foot in the coffee business.

He initially wanted to join the Indian Army but then envisaged interest in working as an investment banker in Mumbai after completing his Master's degree in Economics from Mangalore University. In 1984, he launched his

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Jul 30 2019 | 7:21 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com