Live events to make half of BookMyShow revenue by FY21

Online ticketing firm sharpens focus on producing and promoting non-sports entertainment, to bring this at par with movie ticketing

Online ticketing company BookMyShow (BMS) hopes to boost its non-movie ticketing business, with a sharper focus on producing and promoting live events.

The company already provides online ticketing for sports and non-sports live events. Earlier this year, it started producing non-sports live content, with Disney's Aladdin.

Currently, the movie ticketing business gives around 65 per cent of revenue. The rest comes from live event ticketing, including plays, music concerts, matches in the Indian Premier League and other sporting events.

Movie ticketing is based largely on the commission model. There is growing competition in the space, with multiplexes pushing ticket sales