Lloyd to boost consumer durables portfolio with entry into refrigerators

Havells, which owns the Lloyd brand, expects its non-AC business to contribute 50-60% of its consumer durables business

After expanding its product portfolio to cover washing machines and television sets beyond its flagship air-conditioners, Lloyd, the consumer durable brand owned by Havells India, will be entering the country's Rs 15,000-crore refrigerator market in the next 1-1.5 years. 

While the necessary research and product development for refrigerators is underway, Havells expects its non-AC portfolio to grow to contribute around 50-60 per cent of the turnover from the Lloyd business. 

“ACs are the strongest revenue contributors in our portfolio, but we expect the non-AC business to pick up as well. As a result, even as revenue will continue to increase,