 "A Daimler sign name is pictured during the company's annual news conference in Stuttgart, Germany")
Localisation is the only solution to be successful in the Indian market, said Daimler Buses India Managing Director Thomas Fricke in the context of BS-VI.
It takes at least seven years to switch to new emission norms globally, but in India it is happening in much lesser time, Fricke said. The advantage of this is that the period of amortisation of investment will be shorter compared to other markets. The challenge, however, is pricing post BS-VI, which will dampen the demand for some time.
He expects the pre-buy demand will push the demand, but could not put any number on demand increase
