The Mahindra Group, which has interest in fields as diverse as farm equipment, aerospace, finance, IT and real estate, among others, will be setting up Mahindra Advanced Design Europe (MADE) in the West Midlands, UK.
The company said in a statement that it seeks to further sharpen its distinctive product designs and differentiated technology offerings and improvise its safe, thrilling, yet efficient connected car experiences.
Mahindra Group will be the second firm from India to set foot in the UK for designing cars and SUVs. In 2005, Tata Motors set up the European Technical Centre in Coventry. It is the

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