Business Standard

Massive growth in reels in past two years, says Meta's Ajit Mohan

Reels make up more than 20 per cent of the time people spend on Instagram, globally.

Illustration: Binay Sinha
Premium

Ajit Mohan, VP and MD Facebook India (Meta) (Illustration: Binay Sinha)

Shivani Shinde
Video is real and short-form rules the Meta world. Video overall makes up 50 per cent of the time people spend on Facebook, and Reels is growing quickly globally. Ajit Mohan, VP and MD, Facebook India (Meta), says that for the near future, the focus for Meta in the country will be video and WhatsApp for businesses. In an interview with Shivani Shinde, he shares that many more products will be created for India and then

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Sep 30 2022 | 10:00 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com