Microsoft tweaks its policy to engage with B2B technology start-ups

To work only with mature B2B firms, provide them access to sales network

To step up its engagement with start-ups, Microsoft plans to push its Cloud platform Azure across the world. The start-ups will get access to the technology giant’s vast sales, mentorship, and advisory support, which will cut down expenses they would have made in setting up own sales engine in markets they target.

According to its renewed strategy, the Redmond-headquartered company will work only with technology start-ups that are into business to business (B2B) space and have reached a certain level of maturity with a clear objective and revenue stream, and are backed by investors.

Microsoft is launching this programme across