 "(From left) HDFC Life Executive Director Suresh Badami, Bajaj Allianz Life MD & CEO Tarun Chugh, ICICI Prudential Life MD & CEO N S Kannan, Business Standard Consulting Editor Tamal Bandyopadhyay, Policybazaar CEO Yashish Dahiya, Aditya Birl")
On how to woo the millennial customer
Sanjeev Nautiyal: The millennial consumer of today likes to co-create products with life insurance companies. Millennials want the life insurance industry to be more flexible and participatory. We have more structured products now but customers want to be able to modify products. Millennials value clear and honest communication. Insurers have to put that to perspective and reimagine customer journey. Simplification of products is important, and they should be de-jargonised. The ecosystem should be transparent in order to cater to millennials.
Suresh Badami: We need to go back and look at the value proposition
