Home-grown e-commerce firm Flipkart has beaten its rival and global giant Amazon in spending by shoppers in the January-March quarter, an analysis of the Indian digital economy by RedSeer has revealed.
According to the report, Flipkart’s "strong focus on high-value categories like mobiles and large goods has enabled it to have the highest percentage of high-spending shoppers on its platform".
Of all the shoppers spending more than Rs 5,000 on their purchases, 29 per cent selected Flipkart, 22 per cent picked Amazon, while 16 per cent went with Snapdeal. Myntra netted five per cent of such shoppers, while Jabong accounted

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