MTV Insights Studio on Friday launched the 2021 edition of its MTV Youth Study titled "Atmanirbhar by Circumstance" reflecting Gen Z’s behavior, mindsets, habits and perceptions.
According to the report, 21 per cent of Gen Zers feel it is the most important thing in life to follow their passions instead of having a stable job, trending up exponentially from 9 per cent in 2016.
For Gen Zers money holds prime importance in a post Covid world. The survey revealed for 46 per cent of respondents, money is all that matters, up from 21 per cent in 2019. 46 per cent