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My favourite campaign is Deloitte's 'Green Dot', says Chimp&z Inc CEO

This was Deloitte's first global advertising campaign representing their unique point of view and their voice to the clients, says Angad Singh Manchanda

Shubhomoy Sikdar 

Which is your favourite campaign and why? My favourite campaign of all time has to be Deloitte’s “Green Dot” campaign from the year 2008 and here’s why. Business-to-business (B2B) campaigns, especially in the financial services industry, find it hard to communicate in a concise way.

They are highly underrated and this campaign communicates to the B2B as well as the business-to-companies (B2C) audience. The Green Dot was extremely simple yet striking. This was Deloitte’s first global advertising campaign representing their unique point of view and their ...

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First Published: Sun, January 12 2020. 20:58 IST
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