ad campaigns
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July 15, 2020, Wednesday
After TikTok ban, brands reconsider the role and power of influencers
With the pandemic and the ban on TikTok narrowing down opportunities for customer engagement, brands reconsider the role and ...
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July 04, 2020, Saturday
WhatsApp brand campaign in India sets itself as secure messaging platform
With over 400 million users, India is among the biggest markets for WhatsApp
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June 26, 2020, Friday
More US companies join Facebook ad boycott bandwagon against hate speech
The Stop Hate for Profit campaign was started by several US civil rights groups after the death of African-American George Floyd
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March 26, 2020, Thursday
With a new ad campaign, YES Bank aims to regain its lost credibility
The bank looks to reassure its depositors with a new print advertisement acknowledging the past and asking depositors to look ...
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February 24, 2020, Monday
My favourite campaign is 'Real men of genius': FCB Ulka's Keegan Pinto
They might have made some 20 films and 30 radio spots
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January 26, 2020, Sunday
Pizza Hut's ad campaign is my favourite: Creativeland's Sajan Raj Kurup
The idea of the campaign itself was very primal: Build relevance, repeat the brand name, create a catchy tune, show irreverent ...
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January 21, 2020, Tuesday
Cadbury 5 Star to Nirma's ad: Why are brands failing laughter challenge?
For Mondelez India, its recent Cadbury 5 Star ad that had an old woman thanking a young man for 'doing nothing' as she picks up ...
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January 12, 2020, Sunday
My favourite campaign is Deloitte's 'Green Dot', says Chimp&z Inc CEO
This was Deloitte's first global advertising campaign representing their unique point of view and their voice to the clients, ...
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December 08, 2019, Sunday
BMW's 'The Hire' campaign shows why great advertising requires courage
Ahmed Aftab Naqvi, CEO & co-founder Gozoop India, talks about his favourite ad campaign and what makes it unique
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November 20, 2019, Wednesday
This Ikea campaign is ad veteran K V Sridhar's favourite: Know why
It is a campaign that makes you emotionally high, says Sridhar
