Ad Campaigns

Advertisers prioritise CTV ad campaigns as viewer response grows: Google

Globally, people collectively watch more than one billion hours, on average, of YouTube content on their TVs

Content marketing before its time

The customer's decision journey is becoming more complex, requiring brands to create a constant stream of content to engage with their audience

Haley will launch $10 mn ad campaign to try to overtake DeSantis in GOP

Nikki Haley's presidential campaign will reserve USD 10 million in television, radio and digital advertising across Iowa and New Hampshire beginning in the first week of December, a massive investment designed to give the former United Nations ambassador an advantage over Florida Gov. Ron DeSantis at a critical moment in the GOP nomination fight. Details of the advertising plans, which represent the Haley campaign's first official advertising reservation, were obtained by The Associated Press ahead of a public announcement expected on Monday. Haley's planned investment, as of now, is more than five times larger than DeSantis' current advertising reserves for the same time period, according to the media tracking firm AdImpact. Haley's move comes as she fights to emerge as the clear alternative to former President Donald Trump to represent the GOP against President Joe Biden next fall. DeSantis stands as Haley's strongest competition for her party's second-place slot, although the ..

Anti-vaping campaign launched, to focus on adverse effects of addiction

A campaign has been launched to curtail the practice of vaping among adolescents and to recommend effective solutions, with experts seeking impactful communication to highlight its adverse effect. Experts from various fields such as sports, bureaucracy, armed forces and child welfare have joined the campaign 'Freedom For Our Future' by think-tank Think Change Forum. The experts have urged the government to initiate awareness campaigns against vaping through various public media platforms, mirroring the impactful anti-smoking advertisements. Sanjoy Roy, Managing Director of Teamwork Arts, Founder Trustee Salam Balak Trust said, Just as graphic anti-smoking advertisements are shown in movie halls, we need similar impactful communication against vaping." "These advertisements should depict the potential harm to a person's lungs and overall health, and strive to make vaping uncool. The need of the moment is for government to launch an anti-vaping advertising campaign," Roy said. Deepa

Soap war: pH becomes a better-known term, thanks to Sebamed's ad campaign

A little-known German personal care company is taking on the might of the multinationals with a premium product

Round-2 of Sebamed-HUL ad war: German firm offers free test kits for soaps

Company says has avoided comparative advertising after HC order, kits can be used to check pH value of soaps; verdict of ongoing court battle on Tuesday

After TikTok ban, brands reconsider the role and power of influencers

With the pandemic and the ban on TikTok narrowing down opportunities for customer engagement, brands reconsider the role and power of influencers

WhatsApp brand campaign in India sets itself as secure messaging platform

With over 400 million users, India is among the biggest markets for WhatsApp

More US companies join Facebook ad boycott bandwagon against hate speech

The Stop Hate for Profit campaign was started by several US civil rights groups after the death of African-American George Floyd

With a new ad campaign, YES Bank aims to regain its lost credibility

The bank looks to reassure its depositors with a new print advertisement acknowledging the past and asking depositors to look ahead. Does this help rebuild credibility?

My favourite campaign is 'Real men of genius': FCB Ulka's Keegan Pinto

They might have made some 20 films and 30 radio spots

Pizza Hut's ad campaign is my favourite: Creativeland's Sajan Raj Kurup

The idea of the campaign itself was very primal: Build relevance, repeat the brand name, create a catchy tune, show irreverent visuals that almost mirror the content on the TikToks and the Instagrams

Cadbury 5 Star to Nirma's ad: Why are brands failing laughter challenge?

For Mondelez India, its recent Cadbury 5 Star ad that had an old woman thanking a young man for 'doing nothing' as she picks up her stick was seen as insensitive and caricaturing the youth

My favourite campaign is Deloitte's 'Green Dot', says Chimp&z Inc CEO

This was Deloitte's first global advertising campaign representing their unique point of view and their voice to the clients, says Angad Singh Manchanda

BMW's 'The Hire' campaign shows why great advertising requires courage

Ahmed Aftab Naqvi, CEO & co-founder Gozoop India, talks about his favourite ad campaign and what makes it unique

This Ikea campaign is ad veteran K V Sridhar's favourite: Know why

It is a campaign that makes you emotionally high, says Sridhar

Flipkart ad campaign is my favourite, says TRA Research's N Chandramouli

The sheer variety of Flipkart ads shows how well the creators understand that the customer won't engage with the same ad, says Chandramouli

My favourite campaign is Dove's ad for real beauty: Soumitra Karnik

Dove aimed to reach a younger demographic without alienating their current consumers

My favourite ad campaign is 'Seatbelt Crew': V Spark's Atul Pratap Singh

It's no secret that a successful ad campaign plays with people's emotions and that's key in making them successful, he says

My favourite campaign is a Camay soap commercial from 70s: K V Sridhar Pops

'There was a time when we used to create great advertising which was awarded and rewarded at the end of the year. But now people are creating advertising for awards'