Flipkart's one fashion brand strategy may put Myntra, Jabong out of style

While Flipkart has its own fashion marketplace and an exclusive band of private labels and brand partnerships, Myntra and Jabong have added heft to its fashion play in recent years

Given the recent flurry of developments within e-commerce giant Flipkart, the future of fashion marketplaces Myntra and Jabong is being hotly debated. Will there be just one brand standing at the end of the reshuffle? Will Myntra and Jabong be subsumed as minor labels within the larger cover of Flipkart Fashion or will both find their way into the overflowing bin of trashed digital brands? Under Walmart, the majority stakeholder in Flipkart, the future of Myntra and Jabong is uncertain.

While Flipkart has its own fashion marketplace and an exclusive band of private labels and brand partnerships, Myntra and Jabong