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The world's leading oral care company, Colgate-Palmolive, is aware that naturals as a trend is growing across markets, Chairman, President and Chief Executive Officer (CEO) Ian Cook said in an investor call on Friday, adding the category was a big focus area.
Addressing analysts while announcing Colgate's September quarter global results, Cook said the firm would launch products on the naturals platform in all principal Asian markets by the end of 2017. Eurasian markets, which include West Asia (the Middle East) would see naturals-based products being launched by the first quarter of 2018, Cook said.
Colgate already has two toothpastes on the
