Net practice for healing: Netmeds unveils brand campaign with MS Dhoni

That the app was noted, and was able to hit the right chord was evident from the two million downloads that it received from the day it was launched

In a market dominated by brick-and-mortar stores, making your way into the online world can either prove to be a misstep or help chart a new trajectory. With the aim to reach the multitude that depends on the local drugs stores for their medicines, Netmeds launched its online platform in 2015 hoping to become “India ki pharmacy”.

For a country that now prefers to just tap on the phone and order almost anything online, a pharmacy store which was one click away came as a relief with most medicines available at the tap of a button and at good discounts. That