Netflix on Tuesday cut the prices of all its four subscription plans in India, moving aggressively to expand its base in a country that is crucial for its business and still has millions of untapped users.
The entertainment streaming service slashed the price of its flagship basic plan—it allows customers access to content on any one device including television--by 60 per cent from Rs 499 to Rs 199. The mobile-only monthly plan in HD quality—an experiment the company started in July 2019—was reduced to Rs 149 from Rs 199. The plan is a hit, accounting for about nearly half of