New platforms less compliant on mandatory display of details online: survey

Findings of the LocalCircles study escalated to Dept of Legal Metrology for further review and corrective action

Five years since the government made MRP and the best-before date mandatory on e-commerce platforms, established platforms and their sellers are more compliant than the newer ones, finds a survey by LocalCircles.

The government in 2018 made it mandatory for e-commerce sites and apps in India to disclose MRPs of all packaged products on their platforms. Despite this, some like Tata Cliq, BlinkIt, Lenskart, Meesho, Purplle, Dunzo, Patanjali and others have been reported for violating the guidelines, said the survey. Last time, in December 2021, complaints were also received against Swiggy Instamart, Meesho and Shopee.

Two in five e-commerce consumers