Not banking only on brand value, says L&T Realty CEO Shrikant Joshi

Firm is 'very cautious' on partnering stressed realty players as there is very high risk

L&T Realty, the real estate arm of L&T, is banking on factors other than brand value to sell units at its residential projects, said Shrikant Joshi, chief executive officer (CEO) and managing director (MD) of the company. Joshi said earlier the company used to bank on the brand to bring in customers. 

However, now it also has to ensure that pricing, location and design are right for those who plan to buy apartments. “We have to be cautious,” he said.

Residential real estate is passing through a major consolidation after note ban, the Real Estate Regulation and Development Act 2016, and the