Ola enters two more UK cities as battle with archrival Uber deepens

The ride-hailing firm has launched services in Coventry and Warwick, is the only app that can be used by both black cabs and Private Hire Vehicles in these cities

Ride-hailing firm Ola on Tuesday launched its services in Coventry and Warwick, the eighth and ninth cities in the UK. The development would further deepen its battle with US rival Uber. For the past three weeks, drivers from across these communities have been busy in training, after local councils granted Ola with both taxi and private hire licenses – a first for these areas.

Ola said its ride-hailing app will redefine the transportation needs of over 600,000 locals in the area. The local community and visitors will benefit from a greater travel choice, with quicker and easier access to taxis.