On McDonald India's menu: Winning back customers' trust after shutdown

After a short hiatus, the fast food chain is opening its stores in a phased manner. Here are a few things it should keep in mind

For many Indians who got their first taste of a hamburger at a McDonald's outlet, the shutdown last month of its outlets in the north and the east following a protracted battle with Connaught Plaza Restaurants, the entity that ran the global giant’s operations in north and east India, would have been a major disappointment. The good news is the brand will return full throttle — some outlets opened with a limited menu within 15 days of closure — in a refurbished avatar in a few months, probably under the aegis of a new licensee partner, say some reports.

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