Organisations need to encourage 'meta-thinking': Martin Reeves

He says, in today's environment a company does not need one approach to strategy, but five

The era of the Big Ideas of the 1970s and 1980s seems to be over. What is happening to strategic thinking these days?

I agree that the marketplace for big ideas seems a little tired, in the sense of single strategy frameworks that purport to be panacea for all situations. But ironically the need for good strategy has only increased. The analysis I undertook for my book Your Strategy Needs a Strategy shows that the velocity of business has increased two-fold in the last 30 years, the performance gap between winners and losers has increased markedly and the longevity of public