P&G India set up Rs 200-cr 'Technovate Fund' to solve business challenges

The firm has also committed to spend more than Rs 1,300 crore in business solutions through its 'vGrow' platform

Personal care products major Procter & Gamble (P&G) India announced a Rs 200-crore ‘P&G Technovate Fund’ on Tuesday, to solve business challenges by fostering innovation and leveraging innovative technology in collaboration with existing and new external suppliers. 

The fund is part of P&G India’s ‘vGrow’ initiative that focuses on identifying and collaborating with start-ups, small businesses, individuals, and large organisations offering innovative industry-leading business solutions.