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Paradigm shift in making: Non-metros take to online video streaming

Hotstar's India Watch Report 2019 shows 63% of online entertainment consumption came from non-metros pushing demand for regional content

Topics
video streaming | online video

Sohini Das  |  Mumbai 

Online video viewership is steadily growing in the non-metro cities in India leading to growth in demand for regional content, revealed the India Watch Report 2019, released by premium streaming platform Hotstar that crossed 400 million downloads this year. The India Watch Report 2019 is a study of the online video consumption behaviour and trends based on Hotstar’s consumer base.

This is the third edition of the study. “A paradigm shift is happening as far as viewing habits are concerned. About 200 million people are watching Hotstar without cricket for whatever length ...

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First Published: Tue, December 10 2019. 23:12 IST
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