For startups especially, it’s a key pain point for those that deal with corporates, large businesses, and government entities, as it means dealing with their extended payment terms.
Managing working capital well can be helpful in at least two ways: it creates transparency in liquidity positions and it helps minimize the cost of short-term borrowings to fill the liquidity gap.
Managing a company’s liquidity position for a startup generally means the following:
Quickly collecting cash from sales (receivable cycle)
Delaying payment periods for the longest possible time (payable cycle)
Facilitating the turnover of inventories (inventory cycle)
Faster cash is always good, right?
In an ideal world, yes. But doing business is much more complex than that. It’s a double-edged sword that you will need to handle carefully.
Being able to collect cash faster is good. If you sell your products on cash or credit card bases, the cash collection cycle is already fast enough. But for others, the cash collection period can be a lot longer than the agreed term of n/30 (30 days from the receipt of bill) due to poor leverage, follow-through, or record keeping.
To make cash collection faster, you could either shorten the payment period, follow-up more stringently, or offer discounts for cash payments. Whatever the choice, there will be a cost.
Good thing for startups, innovative business models can tilt the cash collection process in their favor. An example is subscription models, where customers pay in advance at the start of each month.