PayPal highlights the safety and security features its platform offers

In its first campaign for India, digital payment service provider PayPal highlights the safety and security features its platform offers

PayPal, an old hand in the digital payment segment, has rolled out its first campaign for the India market. The ‘Safe hai’ film celebrates India’s biggest social occasion — a wedding — with a videshi twist. The master brand film tracks a young Indian bride and her family’s journey to shop for that perfect “Texan hat” that they plan to gift the American groom’s father. After trying out a number of options, the family buys a hat online overcoming fears associated with paying for a high value purchase digitally. As the two families exchange gifts, the bride and her parents