Paytm Mall vows big push this festive season for traditional retailers

During the festive season itself, the company says it is aiming at $300 million (Rs 2,100 crore) in GMV.

Paytm Mall said it would generate at least Rs 500 crore in actual sales for its offline brick-and-mortar retailers this festive season. It says so at a time when trader bodies are at loggerheads with Amazon India and Flipkart over the massive discounts during such sale drives.

Paytm Mall is the online shopping platform created by Paytm, the e-commerce payment system and financial technology entity. We have, says the former, been working hard on our omni-channel model. This year, the company believes, most of the ‘leads’ it generates online would convert into sales offline. 

Over the past six months, it has worked