 "Papergang appeals to consumers with a fascination for stationery")
It could be a fashion retailer packing up a box of outfits or accessories every month or a big grocery brand sending out a batch of monthly essentials—whatever the form or content, boxes are in. As millennials hunt for personalised, experience-driven consumption, brands are clambering on to the trend, looking for a way into their shopping lists and hoping to lock in their loyalty.
A clutch of home grown brands such as Stylecracker (fashion), Fab Bag (beauty), The Big Book Box (books) and PaperGang (stationery), Bokksu (premium Japanese snacks and teas) among others have mushroomed over the past few years, using
