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Influencer management platforms Plixxo, MissMalini, Winkl and Vidooly have come together to form Good Creator Co, "India’s largest creator ecosystem" that will operate within beauty conglomerate Good Glamm Group.
Good Glamm Group did not reveal the transaction value of Winkl and Vidooly. The Good Creator Co (GCC) is co-founded by Malini Agarwal, Nowshad Rizwanullah and Mike Melli (from MissMalini Entertainment), Rahul Singh and Nikhil Kumar (from Winkl) and Subrat Kar, Nishant Radia and Ajay Mishra (from Vidooly).
“As the Good Glamm Group, we have always believed that content and creators coming together with commerce is the future for direct-to-consumer brands.
