Pricing issues make it tough to roll out more small cars: Volkswagen India

Firm will remain focused on premium segment and look to reach a 3% share of the Indian market by 2020 from the present 1.5%

German automobile major Volkswagen said it was getting difficult for the company to make entry-level cars in India due to pricing challenges. 

The company said it would focus on the premium segment, and aspire to reach a three per cent market share, from the current 1.5 per cent, in the country by 2020. Volkswagen has the Polo hatchback, priced at Rs 5.47 lakh onwards, as its entry-level vehicle. 

“At the moment it is very difficult to create a positive business case (in small entry-level segment), without hampering the brand positioning. The entry segment, though being large enough in volume, is very difficult