Q3 saw the re-opening of multiplexes as part of the government's Unlock programme, the last amongst businesses to reopen. PVR said it was yet to re-open 56 screens in 13 cinemas as of 15 January, since rental negotiations were ongoing. "Discussions with landlords is in progress and is expected to close in the near future," it said.
Revenue from operations declined 95 per cent to Rs 45.4 crore in Q3 as compared to Rs 916 crore in year-ago period.
This, PVR said, was on account of staggered state-wide re-openings, capacity restrictions and limited movie releases, which impacted footfalls though costs continued to be incurred.
PVR said it had streamlined its operations introducing private screenings to improve footfalls. Here, small groups were allowed to hire auditoriums to enjoy the content of their choice.
While Bollywood is yet to release its Hindi blockbusters, regional film producers including Tamil, Telugu and Bengali have begun launching big movies. Tamil movie Master, for instance, had a big opening on the occasion of Pongal on Thursday and continues to remain strong.
Experts said that as the vaccination drive begins in the country, footfalls into theatres would improve.