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Rage Coffee onboards Virat Kohli as investor and brand ambassador

Rage Coffee is planning to expand its online presence and offline footprint Pan-India and will utilise the fresh capital for marketing and distribution purposes

Virat Kohli
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Virat Kohli | File Photo

Peerzada Abrar Bengaluru
Rage Coffee, has onboarded Virat Kohli as an investor and brand ambassador. The Delhi-based FMCG Company that manufactures, markets, and distributes innovative packaged coffee products

This association between the top cricketer with the brand would entrench Rage Coffee as a fan favorite in the market and create a pathway for customer acquisition. Previously Rage Coffee had raised $5 million of growth capital as part of its Series A funding round led by Sixth Sense Ventures in Aug 2021.

“I’ve been using Rage Coffee products for some time, and I am excited to be a part of its growth journey, ''

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First Published: Mar 23 2022 | 10:55 AM IST

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