Rajiv Rao, the man behind Zoozoo ads quits Ogilvy India

Rajiv Rao steps down as national creative director to pursue film-making

Ogilvy India’s national creative director Rajiv Rao has stepped down from his position, ending his 18-year association with the company, a statement from the advertising agency said.

The move comes in the wake of the appointment of Sonal Dabral as group chief creative officer and vice-chairman of the agency. Best known as the creator of the popular Zoozoo campaign for Vodafone, Rao is quitting the agency to pursue his interest in film-making, Ogilvy South Asia’s executive chairman and creative director Piyush Pandey said.

“It has been Rajiv’s dream to make films for the last four years. I have nothing but